LAUNCHES GIOCONDA - THE FIRST FLEXIBLE COLLECTION
In 2004 when he becomes a father for the first time, Roberto celebrated the birth of his daughter Giorgia with the launch of his first collection, Gioconda. Roberto’s Gioconda collection was a turning point in the jewelry world by mixing 18k gold, diamonds and stainless steel. He was the first to turn the classic tennis bracelet into a clasp-less bracelet. Creating the first jewel for the modern woman which is comfortable and easy to wear. From then on Roberto realized he can change the way people buy jewelry and base all his future creativity on the mechanism of the elastic spring that allows him to let go of the clasp for good.